Urban Pathways: From Client to Friends

We work with Urban Pathways in designing and producing various projects, all while strengthening a long lasting relationship.



Urban Pathways has been a long-term client of ours. The non-profit organization ensures that homeless and at-risk New Yorkers have the housing, services and support they need to be self-sufficient.We have had the wonderful opportunity designing for UP on numerous projects, including but not limited to, their current logo, web design, business cards, environmental branding, and event design.


One of our major projects while working with Urban Pathways was creating their new brand identity. Everything from the logo to the envelopes required a seamless sense of brand recognition. As an organization that strives to help the less fortunate, we chose orange as a brand color because it represents encouragement, enthusiasm and determination. We want our designs to make a purposeful impact to those using UP's services.

Aside from their brand identity, we worked on several design projects to help Urban Pathways promote and educate others on their services. This includes web design as well as marketing collateral, such as annual reports, postcards, brochures, and alike.

Julia Kim