Justin Alexander AND ITS ACCOMPANYING BRANDS UNITE UNDER A NEW AND SLICK IDENTITY.
Brand Identity • Market Research
Develop and modernize an identity that could act as the corporate umbrella for Justin Alexander, while also incorporating a suite of sister brands.
Translation: How do we put a new spin on a pre-existing brand?
We modernized the look and feel of each individual bridal line held under Justin Alexander umbrella. This distinguished their own voice, but also created an aesthetic that unified the company.
Translation: Create a direction that ties the brands together.
Creating unique visual marketing solutions like corporate logos, color palettes, typography and over all art direction we were able to successfully tell the story of the new Justin Alexander.
A logo is undeniably the most memorable element in building a brand identity. We made sure that when art directing all of the JA's sister brands, that each logotype had a unifying feature.
Mirror NYC has been the creative extension of the Justin Alexander family since 2014.
As the brand continues to develop, Mirror strategically advises on the implementation of new acquisitions, evolving brand identity and marketing solutions.
Translation: We create relationships that last, identities that last and consumer markets that grow.