VORNADO, One park avenue
Vornado breaks the mold of traditional commercial real estate through a unique brand identity and inviting environmental space.
Brand Identity • Environmental Branding
Build an identity from the ground up. Strategize and develop a brand identity to break the traditional notion of what commercial real estate means.
Translation: How do we make this monster industrial space resonate with everyday people?
Position One Park Avenue as the ultimate premium commercial space. Capitalize on their unique selling points and amenities, without compromising future building upgrades and architecture.
Translation: Use everyday iconic landmarks and hotspots to relate to people and add a personable element.
Through the use of our experiential installation, as well as our marketing initiatives, we were able to capture an energetic and iconic aesthetic that speaks to the vibrant hustle of New York City; while at the same time staying true to their roots.
As an important aspect of this identity, Mirror created the total spatial branding inside One Park Avenue, which provided an immersive + engaging experience for all.
The Mirror team was able to successfully build a memorable and engaging brand identity that will stand the test of time. One Park Avenue continues to work with team Mirror on their future marketing initiatives.
Translation: A brand identity was successfully established and will confidently live on for years to come.