VORNADO, One park avenue

 
 
 

BUILD AN IDENTITY FROM THE GROUND UP. STRATEGIZE AND DEVELOP A BRAND IDENTITY TO BREAK THE TRADITIONAL NOTION OF WHAT COMMERCIAL REAL ESTATE MEANS.

Translation: how do we make this gigantic industrial space resonate with everyday people?

 
 
 
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POSITION ONE PARK AVENUE AS THE ULTIMATE PREMIUM COMMERCIAL SPACE. CAPITALIZE ON THEIR UNIQUE SELLING POINTS AND AMMENITIES, WITHOUT COMPRIMISING FUTURE BUILDING UPGRADES AND ARCHITECTURE...

Translation: use everyday iconic landmarks and hotspots to relate to people and add a personable element.

 
 
 
 

THROUGH THE USE OF OUR EXPERIENTIAL INSTALLATION, AS WELL AS OUR MARKETING INITIATIVES WE WERE ABLE TO CAPTURE AN ENERGETIC AND ICONIC AESTHETIC THAT SPEAKS TO THE VIBRANT HUSTLE OF NEW YORK CITY WHILE AT THE SAME TIME STAYING TRUE TO THEIR ROOTS.

 
 
 
 

AS AN IMPORTANT ASPECT OF THIS IDENTITY, MIRROR CREATED THE TOTAL SPATIAL BRANDING INSIDE ONE PARK AVENUE, WHICH PROVIDED AN IMMERSIVE + MEMORABLE EXPERIENCE FOR ALL

 
 
 
 

THE MIRROR TEAM WAS ABLE TO SUCCESSFULLY BUILD A MEMORABLE AND ENGAGING BRAND IDENTITY THAT WILL STAND THE TEST OF TIME. ONE PARK AVENUE CONTINUES TO WORK WITH TEAM MIRROR ON THEIR CONTINUED MARKETING INITIATIVES

Translation: it’s really cool and everyone loves it, talks about it, and wants to go back all the time.