CUSTOM KITS
SOCIAL DISTANCING APPROVED
GO CRAZY
A box that brings the future right into the hands of the recipient. The latest pair of Adidas Ultraboost sneakers were delivered in a customized aluminum case featuring a hologram hidden within the interior lid, an infinity mirror at the base and layers of futuristic graphics and materials in between.
The Exterior Case
The Adidas Ultraboost sneakers were delivered in a sturdy aluminum case with laser cut, 3D printed hardware.
Hologram Prism
Inside the lid, a hologram kit displays branded graphics and holographic content.
Edge-lit Infinity Mirror
At the base of the box lies an edge-lit infinity mirror with blue lighting that illuminates throughout the box.
start a celebration
A virtual celebratory event hosted on Zoom for our new #SephoraSquad employee members, hosted by Sephora and Sephora Squad Launch Partners. These kits will be given to all of the Sephora Squad members who won’t have the opportunity to meet one another in person to give all that same special experience.
Exterior Box
Black gloss box with custom printed gloss vinyl and a magnetic front closure.
Interior View Upon Opening
The insert panel features a welcome letter, introducing guests to the Squad. Panel lifts with thumb hole revealing an instructional glossary of the kit elements
Interior Product View
Fully printed, the interior of this box is filled with product samples and #SephoraSquad branded swag separated in layers.
KEEP ‘EM GUESSING
An agency partner came to Mirror NYC to bring their vision for an influencer mystery kit from the page to reality to celebrate and spread the word for the premiere of Search Party Season 3 on HBOMax. Mirror worked intimately alongside our client to strategize achievable production methods for each highly unique component that delivered on quality, timeline and budget and added technical expertise to ensure optimal sizing and fit of each element. No detail went unnoticed in this show-stopping custom kit.
Exterior Box
A custom 16”h 2-piece chipboard box complete with cutout handles
Mystery Map
A decoding spyglass added intricacy to the box’s layers and created a fun activity for recipients to engage in when paired with an interactive map
Layers Within
Nine, numbered custom-packaged bits of “evidence” layered within kept box recipients at the edges of their seats throughout the activity-packed unboxing process!
MAKE IT FEEL GOOD
For this exclusive Timberland X Kith collaboration, we used sustainable and natural textures. Both the interior and exterior of this box were constructed using organic elements that tied in the eco-industrial Timberland heritage.
The Exterior Case
The boots delivered in an unfinished 1/2" baltic birch box with exposed edges to showcase the raw nature of the collection.
Interior Upon Opening
Laser etched logo with burnt effect on wooden panel and Foil stamped logo and text graphics on clear acrylic panel add customization
Wooden Shavings
Natural wooden shavings protect the footwear during transit and gives the packaging a rugged, outdoors feel.
add some emotion
In a spirited Nordstrom x Nike collaboration, social influencers were delivered a one-of-a-kind gift on Nike Air Max Day to drive buzz around the brand and its latest release. This custom box was produced and wrapped inside and out with dye-sublimated cloud graphics. Upon opening, recipients were greeted with the surprise of a floating Nike Air mylar balloon.
Top View of Hat Box
The client’s unique design is dye-sub printed to a fabric substrate.
Interior View Upon Opening
Interior messaging appears direct printed to router cut sintra with an easy-access thumb hole accessible for removal.
Interior Product View
Raw polyester acts as a cloud-like filler to surround and protect the product.