bringing the game.

For the release of the much anticipated Air Jordan VI, we brought the pick-up inside Kith. The concrete-like floors and floor-to-ceiling enclosed fence structure immediately immersed guests in the culture of the game. Complete with authentic DNA selects encased in acrylic shadowboxes, the structure allowed viewers to experience the history of the shoe while simultaneously browsing the latest collection. To create a lasting impression, a Hypno camera was installed on the ceiling to take 3D photos of the guests within the space.