TIMBERLAND
Virginia Beach SITW Festival
3D DESIGN / OUTDOOR ACTIVATION / CUSTOM FABRICATION
we Transformed an unfinished parking lot into an outdoor oasis for guests at something in the water festival.
HAPPY TREES
As a leading sponsor of Pharrell’s inaugural Something In The Water festival in Virginia Beach, Timberland required a statement-making presence to promote their message: Nature Needs Heroes. What better platform to educate the importance of living a sustainable lifestyle than within a lush, green pop-up park! Mirror was able to completely transform a dirt corner of a parking lot into a thriving oasis. A variety of interactive touch points within the pop-up park drew crowds throughout the weekend.
PLANTING SEEDS
A variety of interactive touchpoints lived inside of the pop-up park. A larger-than-life replica of Timberland’s most iconic boot set the scene, serving as a coveted photo backdrop throughout the weekend. A shaded tent structure offered concert-goers respite from the heat and a place to charge their mobile devices.
3D PROCESS
