FUJIFILM INSTAX
NEW YORK PRODUCT LAUNCH EVENT
EXPERIENTIAL DESIGN / EVENT PRODUCTION / CUSTOM FABRICATION
we created a colorful unfolding of experiences where the intrigue went way past the product introduction.
ready, set, takeoff
To launch the Instax Mini Link printer, Mirror partnered with McCann to put designs in place that satisfied the goal of highlighting the product’s features while delivering extreme interactivity at every turn. With innovative suggestions rooted in the practicalities of production, Mirror was able to enhance the client’s messaging while also creating a captivating event design. From 3D renders to all graphic components large and small, to full build and fabrication Mirror owned the design and flow of the event.
interaction action
Bright pops of color captivated guests upon entry, and an immersive tunnel further drew in the crowd with live-action performers showcasing the products. Four interactive rooms delivered first-hand experiences to tie in the product’s multiple features and the stage featured a massive 3D mini-link printer as a podium. Each space offered an intimate opportunity for guests to engage, collaborate, and capture unique, social content. Talk about a photo-moment sanctuary!
3D PROCESS
