  HBO MAX

"SEARCH PARTY" INFLUENCER BOX

seeding kit / production / CUSTOM Fabrication

we filled up boxes with goodies from all over nyc then we stacked those boxes up into one huge box for the ultimate gift experience.

in search of party

An agency partner came to Mirror NYC to bring their vision for an influencer mystery kit from the page to reality to celebrate and spread the word for the premiere of Search Party Season 3 on HBOMax. Mirror worked intimately alongside our client to strategize achievable production methods for each highly unique component that delivered on quality, timeline and budget and added technical expertise to ensure optimal sizing and fit of each element. No detail went unnoticed in this show-stopping custom kit.

layers within

Nine, numbered custom-packaged bits of “evidence” layered within kept box recipients at the edges of their seats throughout the activity-packed unboxing process! A decoding spyglass and interactive map created a fun activity for recipients to engage in and a custom 16”h 2-piece chipboard box complete with cutout handles and a reveal detail when closed housed the abundance of stacked contents.

@BigBreakfastPhoto for The Gathery @thegatheryofficial